# Philip Alm

> Philip Alm is the co-founder and CEO of Incredible, a voice assistant for Mac and Windows where an AI agent does tasks in the apps you already use. He coined the term vibe computing, founded the company with David Bacelj in Jönköping, Sweden in 2020, and has raised 26.5M SEK (about $2.7M) pre-seed.

I’m the co-founder and CEO of [Incredible](https://incredible.one), where we build AI that does tasks on your computer. You say what you want, and it clicks and types in the apps you already use.

I have built AI agents since 2022, and I write about what I learn. [More about me](https://philipalm.com/about).

A neutral, sourced biography is at https://philipalm.com/bio.

## Writing

- [Why a good assistant goes blind to you](https://philipalm.com/writing/why-a-good-assistant-goes-blind-to-you) (21 Jun 2026): A consequence of building an assistant that takes over your habits, and one I can't shake: the better it works, the less of you is left for it to see.
- [A shared lesson is a private one with you removed](https://philipalm.com/writing/a-shared-lesson-is-a-private-one-with-you-removed) (20 Jun 2026): More thoughts on self-improving agents, built around one I can't put down: in a shared agent, making a lesson useful to everyone and stripping out whose it was are the same act.

## Work

- 2026: [Raised 26.5M SEK for Incredible, from Spintop Ventures, Starbright Invest, Rikard Steiber, Daniel Langkilde and others](https://gamesbeat.com/incredible-raises-2m-to-bring-vibe-computing-voice-first-desktop-assistant-to-enterprises-a-deep-dive-interview/)
- 2026: [Talked about voice AI with ElevenLabs on the TechBBQ main stage in Copenhagen](https://www.incredible.one/blog/techbbq-voice-ai-panel)
- 2026: [CellMark gave Incredible to its staff in several countries](https://www.incredible.one/blog/cellmark-success-story)
- 2025: [#1 Product of the Day on Product Hunt, for our AI agents](https://hunted.space/product/incredible/launches/incredible-2)
- 2024: Won the startup competition at World Summit AI Americas in Montréal
- 2024: [Trained SWE-LLM, the largest AI model tuned for Swedish when it came out](https://huggingface.co/viss-ai/LLama3-70B-SWE-LLM)
- 2024: Spoke on a startup founders panel on Google’s stage at TechBBQ
- 2023: [Built STELLA, a team of AI agents that did tasks in a company’s own software, and made it open source](https://github.com/Norditech-AB/STELLA)
- 2020: Started the company with David Bacelj in Jönköping, Sweden

## Press

- GamesBeat, Aug 2026: [Incredible raises $2M to bring vibe computing to enterprises](https://gamesbeat.com/incredible-raises-2m-to-bring-vibe-computing-voice-first-desktop-assistant-to-enterprises-a-deep-dive-interview/)
- Breakit, Aug 2026: [Incredible byter riktning och tar in 19 nya miljoner](https://www.breakit.se/artikel/47107/blev-fartblinda-i-ai-bubblan-incredible-byter-riktning-och-tar-in-19-nya-miljoner)
- Jönköpings-Posten, Aug 2026: [Röstrevolutionen är här](https://www.jp.se/kultur-noje/rostrevolutionen-ar-har-och-tva-jonkopingskillar-befinner-sig-vid-fronten/)
- Kodsnack, Jun 2026: [Bortom chattrutan, med Philip Alm](https://kodsnack.se/708/)
- Ny Teknik, Jul 2024: [Startup ska ge alla en AI-kollega med hjälp av svensk språkmodell](https://www.nyteknik.se/tech/startup-ska-ge-alla-en-ai-kollega-med-hjalp-av-svensk-sprakmodell/4273548)
- Jönköpings-Posten, Jul 2024: [Philip, 24, tar aldrig semester](https://www.jp.se/2024-07-15/philip-24-tar-aldrig-semester-vill-bli-storst-i-norra-europa/)

## Contact

Write to me on [LinkedIn](https://www.linkedin.com/in/philip-alm/). I’m happy to speak at events and on podcasts about AI agents that use computers, and about voice as the way we will use them.

## Profiles

- https://www.linkedin.com/in/philip-alm/
- https://github.com/philip-alm
- https://www.producthunt.com/@philip_alm_at_incredible